Small Business and Social Media: Come take a seat at the “cool” table.
Social media sites such as YouTube, Facebook, Instagram, Snapchat, Tumblr, Reddit and others have created an innovative way for businesses to reach consumers.
Emails, pay-per-click and display ads were the way to reach a large number of consumers, but according to a Pew Research study, 28% of people admitted to hiding their activities from marketers, using tools like ad blockers (software that blocks ads from a website).
Facebook took the bull by the horns and changed the way they delivered ads and began directly showing companies a user’s news feed. Facebook implemented a similar strategy when they purchased Instagram.
There is a significant change in media marketing. Youtube influencers, content bloggers are the new Marketing Directors and future of advertising is digital-word-of-mouth or influencer marketing.
Influencers capture the attention of thousands, if not millions of viewers. Marketing companies are paying close attention to what the consumers want.
For example, if an influencer is targeting Millennial Moms, the influencer will implement strategies, tools, tips, and models targeted towards what the mother wants or needs. As mothers, we are much more likely to be receptive to recommendations from another mother that we respect and trust.
If you are a Millennial Mom business owner, create a social media marketing plan, become a part of the action.
- Where does your social presence stand?
- Who is your ideal consumer?
- Create a social media campaign mission statement.
- Identify a platform that best fits your business.
- Engage with your network and have fun.
- Hire an influencer.
Creating a social media strategy and social media marketing plan will align you with other businesses who are taking advantage of the forever changing digital marketing scene. I implore you to come to the table if you are small to a mid-size company you have a compelling opportunity in business, plus you are a mom that owns.
You can find a social media strategist, firm or agency that can fit your needs. Stay competitive; you cannot afford to be last to the table.